The Morton Arms in Acton, previously known as the Wishing Well, has recently undergone a £160,000 refurbishment by the Craft Union Pub Company to transform it into a warm and welcoming venue. The pub was renamed to pay tribute to the late, great sporting legend Geoff Morton who was born in Acton in 1922. There were no big structural changes, but customers can now enjoy a fresh new look with booths and comfortable low-level furniture. Although the pub’s interior has changed drastically, there will be familiar faces behind the bar to welcome customers old and new.
In the Main Bar area, 3 x 55” Samsung Hospitality LED TVs were re-purposed and 1 x new 32” Samsung Hospitality LED TV was installed on a B-Tech flat TV bracket. Flat TV brackets help maximise the space available by fixing the LED TV flush to wall, while still being easily accessible for maintenance. 3 x Audac 6” 80W loudspeakers and 2 x single unit lighting effects were also added for live music events or quiz nights.
It was requested at the start of the renovation that the 32” Hospitality LED TV situated behind the bar would be used to display relevant drinks offers that could be updated or changed easily in house. TVC opted for a digital signage player with bespoke MySign digital signage software and templates.
In the Rear Bar area, 2 x Samsung LED TVs were re-used because they were still operating well. 2 x Audac 6” 80W loudspeakers were added to compliment the TV screens in this area. Customers can now enjoy a thirst-quenching pint while watching live sport and listening to the gripping commentary on the top of the range AV equipment!
Shaun, Operator at the Craft Union Pub Company, said: “This is an exciting time for the Morton Arms. The new name is really important to so many people round here, it’s great the name lives on for such a sporting legend. Just as sport brings people together so do pubs and that’s what it’s all about here at the Morton Arms. We look forward to seeing new and old faces again, pop in and see what we’ve done to the place.”
