Jennings Bet | Case Study

Retail Technology Solutions

Jennings Bet are one of UK’s largest independent Bookmakers with over 100 locations across the country. Wanting to re-vamp their window displays by transitioning from paper poster displays to state of the art digital signage; they sought the help of TVC.

The Brief

As the new displays were to be installed in the front windows of the premises, the client wanted a simple to use cloud based digital signage solution that they could easily upload and schedule content on. The main criteria set by the client was that the software allowed static images, animation, and video playback. It was essential to have easy to manage content that could be updated at the push of a button, either locally in individual shops, or globally across all Jennings Bet sites. They also wanted the window screen displays to be fully visible even in sunny weather conditions with direct sunlight.

The Delivery

After a lengthy discussion, it was decided that the products that best met the requirements of the client was a MySign Cloud Based Digital Signage Solution powered by Intel NUC Media Players displayed on Dynascan High Bright Screens. With a maximum brightness rating of 2500 nits, the high bright screen features a local dimming LED backlight for incredible, high contrast picture quality and low power consumption.

The specified system allowed the client to update their digital signage quickly and efficiently in each store at shop level. A mixture of screen sizes from 42” to 65” were installed on a roll out across all customer sites, secured on a System X horizontal mounting rail solution from B-Tech, it’s ideal for both multi-screen installs or single screen applications.

The client and TVC both agreed that the finished result completely transformed the shops kerb appeal to passing customers and greatly boosted the external appearance of each premises,