Star Sports Betting has created a reputation for expertise, integrity, and professionalism, attracting clientele from all around the world.
Building on our great relationship with Star Sports, continue reading to learn how we completely renovated Star Sports Betting in the heart of Salford with the latest, cutting-edge audio visual technology.
Having built a long, trusted relationship with Star Sports for a number of years, and recently completing a full technological transformation in one of their flagship Mayfair stores, TVC were asked to help renovate their Salford site.
Using the latest innovative technology available to the betting industry, we were asked to provide a complete audio visual makeover for their venue that includes a 12-screen TV gantry, 4-screen video wall, multiple hospitality display screens, high bright window screens and touch screen digital newspapers, as well as digital signage.
Located in the shop windows of Star Sports Salford shop are high-bright in-window signage displays from LG and Samsung, secured into place by Peerless’ Flat-to-Wall Security Locking Mounts.
Ultra-high brightness in-window displays are perfect for use in direct sunlight, as these digital signage displays deliver outstanding picture quality with a high contrast ratio and optimal brightness. This allows the passers-by outside the shop window to distinctly view all the promotional offerings Star Sports has to offer.
Further to that, these models are specifically designed to be operational 24 hours a day with their energy saving specifications. This means that even outside of working hours, Star Sports has to capability to display promotional content 24/7.
Focusing on Peerless’ exceptional wall mount range, these are the ideal choice for in-window displays due to their secure locking bar and padlock technology. Their impressive Ramplock feature on the lock bar further increases the impressive nature of their wall mount, as it significantly reduces the screen’s movement and vibration.
Moving into both reception areas and customers will be greeted by a Vestel 50” Digital Signage screens that are also manufactured for continuous use. Mounted in portrait, these signage screens have FHD resolution, and 700nit brightness which make them impossible to miss inside the betting shop and the perfect indoor advertising option for Star Sports to advertise all the upcoming sporting events, latest odds promotions and safe gambling messaging.
All the above screens from Vestel, LG and Samsung are all supporting by MySign’s digital signage software and commercial grade media player. MySign’s digital signage software has the ability to display a wide range of content on all of Star Sports advertising spaces at once, thanks to their brilliant templates feature.
Further to that, MySign’s cloud-based software can be easily scheduled, modified or updated with next to no fuss. This means that Star Sports can be fully prepared with their upcoming events content, scheduled in for the appropriate date and time and even make last minute changes to graphics with superb ease.
Heading into the main betting zone and located on both sides of the shop are six Advantech 43” 4K touch screen monitors. These specific screens seamlessly complement the ambience of betting stores, showcasing the most recent digital newspapers, such as the Racing Post, accessible to bookmakers from industry-leading software providers.
Looking at the screen specifically, the 4K touch screen displays deliver sharp high-resolution content, with readable fonts displaying all the latest news, odds for the days racing schedule.
Crafted using sturdy materials, toughened glass, and industrial-grade LED, these touch monitors deliver high performance and a professional design. Enhanced by low power consumption, 24/7 continuous usage, and an ultra-slim body, they provide an exceptional multi-touch interactive experience.
Moving around the room, you will find a TV gantry comprising of 12 Samsung 50” Crystal UHD 4K TVs that are securely mounted via B-Tech’s state-of-the-art System X Horizontal Mounting Rail solution. The System X wall mount is an easy to install, lightweight mounting solution that facilitates secure screen attachments onto a variety of items using various fixing kits. Moreover, this solution allows for screens to be fitted just 20mm away from the wall, which means that the screens are not obtrusive to the Star Sports betting area.
The Samsung Ultra HD 4K displays offer an outstanding viewing experience to the customers, who are able to watch a variety of sporting action and see all the latest sporting odds at the same time on the different screens.
Alongside the immersive betting TV gantry, we have provided Star Sports with a video wall towards the far end of the store made up of 55” Samsung Video Wall screens. In addition, each standalone betting terminal within the shop, was provided with a single 32” Samsung Smart TVs overhead, providing a personalised viewing experience for each customer.
With all Samsung hospitality TVs, they are made with longevity in mind with low power consumption alongside their specific design capabilities to all for continuous use, perfect for a Betting Shop environment where screens are likely to be operational from open to close.
