Hollywood Bowl Merry Hill | Case Study

Hospitality Technology Solutions

Hollywood Bowl, part of the Original Bowling Company, is the largest ten pin bowling operator in the UK with over 60 locations nationwide.

They have a real passion for uniting families and friends via affordable and wholesome competition, ensuring everyone that visits their centres receives an uplifting sensation as soon as they walk through the door.

The Hollywood Bowl Merry Hill was officially launched in late 2023, as part of a £3.7 million development.

The Brief

Building upon our ten previous successful collaborations with Hollywood Bowl, we were tasked with creating their brand-new Hollywood Bowl within Merry Hill Shopping Centre.

Following the initial installation of an Outdoor LED display at Hollywood Bowl Speke, Merry Hill required two LED displays measuring 4-by-1m and 5-by-1m at the entrance, creating an all-inclusive, immersive advertising area for the outside of the venue and an additional 11-by-0.5m LED display that was requested above the VIP bowling lanes to elevate the bowling experience in this area.

The Delivery

Upon arriving at the venue, you are immediately greeted by two large LED displays. Sitting across the top of each entranceway, these vibrant eye-catching displays are an unmissable element of the new venue.

The 4-by-1m and 5-by-1m screens were specified with a 3.9mm pixel pitch, giving the best visual display for all passers-by to see. A third LED display measuring 11-by-0.5m was installed above the VIP bowling area, providing an area for visual effects to be displayed and create a more immersive bowling experience.

Made up of multiple LED panels, these LED displays allow for easier maintenance and any potential repairs by allowing individual panels to be to be replaced rather than having to take the entire screen out of practice.

Next up, two 50” freestanding digital totems feature in the front windows of the venue, these models allow for Hollywood Bowl to exhibit various food and drink offerings and any other promotional material that they wish to show to the public passing by.

These screens are easily complimented by having the ability to change their displays through our partners Kaleidovision and their software.

A further two of digital totems (one in the VIP section and the other in the pool area) are on display specifically to show the leaderboards from the day’s customers alongside additional Hollywood Bowl Merry Hill promotions. These screens are perfect for the commercial environment, as they utilise commercial grade LCD panels and backlights to ensure they can run 24/7 for over 70,000 hours.

With an eco-friendly power timer installed inside all models meaning it will only be in use when they need to be and thus improving their environmental efficiency.

Heading over to the bar area and when looking up behind the wide range of drinks on show, you will see four Philips 49” video wall display screens.

Displayed in horizontal fashion across the whole bar and vertically across the check-in area, these screens are designed with durability in mind with 24/7 operation possible with an average of 50,000 hours before screen failure.

These screens, with the narrow bezels to enable clear imaging of all Hollywood Bowl’s relevant offers and promotional content easy to read for anyone waiting to bowl.

Secured with B-Tech’s versatile System X wall mounting solution, this allows maintenance and servicing to be achieved easily due to open/push to close system.

Moving across to the main bowling area and we have provided an entire fleet of LG Hospitality screens that are mounted above each lane. Used to display each lanes scorecard, the 4K UHD signage displays offer a resolution that is 4 times higher than FHD, making the colour and details of the contents more vivid and realistic. In addition, the wide viewing angle applied with an IPS panel, provides clear contents from multiple angles.

In the bowling, bar, and pool areas Audac 10” high performance two-way loudspeakers were installed their high-quality internal technology enables the speakers to deliver a clear and natural sound whilst all of Hollywood Bowl’s clientele enjoy the surrounding activities, whether that be ordering a drink at the bar or bowling a strike on one of their various alleys.

Within the games area, Audac ALTI 6 two-way pendant loudspeakers are suspended from the roof, offering premium performance away from customers eyeline, thus not affecting the room’s aesthetic in the process.

Moving into the party area and we have installed Audac’s XENO 8” full range speakers. These wall mounting speakers enhance the area with their 1” dome tweeter and 8” mid/low-frequency driver that ensure all music and announcements played through them are easily heard and at the perfect level.

Controlling the audio levels for all zones of the venue has been made exceptionally easy via the Optimal Audio Wall Control System, staff can control each area individually, via a tablet, to ensure the customer experience is optimised for all.