Star Sports Mayfair | Case Study

Betting Technology Solutions

As one of the leading luxury bookmakers in the UK, Star Sports Betting remains one of the top choices for luxury betting establishments. Star Sports Betting has created a reputation for expertise, integrity, and professionalism, attracting clientele from all around the world. Continue reading to learn how we transformed Star Sports Betting in the centre of London with cutting-edge, state-of-the-art audio and visual equipment.

The Brief

Building upon our trusted and valued relationship with Star Sports, TVC were approached to help create a new flagship store in Mayfair, London. As a second shop in this location, they wanted to take their luxury bookmaker experience to the next level and stand out as the future of betting shops. Using the latest innovative technology available within the betting industry, we were required to transform the 2-storey venue with multiple videos walls, display screens, touch screens, digital signage and audio.

The Delivery

To begin with we specified a range of detail-rich 43” Samsung Hospitality screens, specifically designed for longer daily use when compared to a standard television. These crystal displays offer crisp and vivid colours, immersing customers in every subtle detail. The slim bezel and modern design create a striking 10-screen TV gantry and elevates the betting experience by showcasing live racing, live odds, and virtual gaming in perfect clarity. Secured in position with B-Tech’s flexible System X mounting solution, it supports a variety of lengths and is ideal for multi-screen applications with simple ‘hook-on’ installation.

A further seven 50” Samsung Crystal UHD 4K TVs were securely mounted throughout with B-Tech universal flat screen wall mounts. With a low-profile design, the screens are able to be fiited just 20mm from the wall. The Ultra HD 4K displays offer 4x more pixels than a regular FHD display, small details such as text can easily be read, ideal for displaying fixtures and odds. These larger screens are used to create a vibrant ‘Early Price Finder’ display, present the latest offers behind the counter and showcase live sport when required.

To create a truly captivating experience for Star Sports customers we specified two ultra-narrow bezel video walls. Consisting of one 3x3 55” 9-screen video wall and a showstopping 4x4 46” 16 screen video wall, both created with Samsung’s impressive VMB-U series of video wall displays. Providing an immersive and dependable viewing experience, with 24/7 operation, these slim depth displays with 500 nit brightness ensure high visibility for images and text. Configured to offer a completely customisable viewing experience with iPad control technology, the AV over IP control solution enables Star Sports to drag and drop live pictures, text and odds from various sources across single, split, and full screen layouts with ease. For an easy to install and service solution on the video walls we opted for 25x quick release video wall mounts from Peerless AV. Designed for quick service access in recessed video wall applications, they provide the ability to articulate the displays from the wall by gently pressing on the front of the screen.

Next up, to offer a more flexible and manageable alternative to printed newspapers, we supplied and installed 5 x Advantech 43” touch screen monitors. The perfect solution to display the latest digital newspapers available to bookmakers from industry leading software providers. The 4K touch screen displays deliver sharp high-resolution content, with small, yet perfectly readable, fonts.

Manufactured with robust materials, toughed glass, and industrial grade LED, these touch monitors provide high performance and professional design. Complimented by low power consumption, 24/7 continuous use, and an ultra-thin body, they offer an excellent multi-touch interactive experience.

Behind each reception desk, we position 2x Vestel 49” Digital Signage screens suitable for 24/7 operation. These portrait mounted screens with FHD resolution and 700nit brightness are supported with MySign digital signage players. Utilising the betting signage cloud-based software, Star Sports can quickly and easily showcase the latest odds as well as important branded messages.

To complete the screen line-up, a 49” DynaScan Ultra High Brightness display was provided for the ground-level shop window. The sunlight viewable, 4000nit brightness screen, is specifically designed for high ambient light environments and is used by Star Sports to show live horse racing action externally at street level.