Bet Extra | Case Study

Retail Technology Solutions

Bet Extra are a Yorkshire based independent bookmaker with multiple shops across the county.

Situated on the main high street, Bet Extra wanted to overhaul the betting experience for customers in their Doncaster store through innovative use of the latest technology.

The Brief

Bet Extra were keen to transition from traditional print and paper poster displays in-store and improve the kerbside appeal of their shop with a digital in-window display solution. They were seeking to reduce the requirement for re-writing posters to amend odds or special promotions and maximise the potential of their prominent window display location. They also wanted the window screen displays to be fully visible even in sunny weather conditions with direct sunlight.

The Delivery

To begin with we specified a range of detail-rich 50” & 32” Samsung Hospitality screens, specifically designed for longer daily use when compared to a standard television. The crystal displays offer crisp and vivid colours, immersing customers in every subtle detail. The slim bezel and modern design create a striking multiview TV gantry and elevates the betting experience by showcasing live racing, live odds, and virtual gaming in perfect clarity.

A further selection of 55” & 43” Samsung Crystal UHD 4K TVs were securely mounted throughout, offering 4x more pixels than a regular FHD display, small details such as text can easily be read, ideal for displaying fixtures and odds. The larger screens are used to create an ‘Early Price Finder’ display and to present the latest offers behind the counter. A dedicated football odds screen and live sport is then shown on the smaller displays.

To complete the in-shop screen line-up we supplied and installed 5 x Advantech 43” touch screen monitors. The perfect solution to display the latest digital newspapers available to bookmakers from industry leading software providers.

Offering a more flexible and manageable alternative to printed newspapers, the 4K touch screen display delivers sharp high-resolution content, with small, yet perfectly readable, fonts.

Manufactured with robust materials, toughed glass, and industrial grade LED, these touch monitors provide high performance and professional design. Complimented by low power consumption, 24/7 continuous use, and an ultra-thin body, they offer an excellent multi-touch interactive experience.

To maximise the potential of their window display, 2 x DynaScan High Bright Screens with a maximum brightness rating of 2500 nits were installed. The high bright screens, fully visible in direct sunlight, feature a local dimming LED backlight for incredible, high contrast picture quality and low power consumption.

Partnered with the MySign content management system (CMS), the cloud based digital signage solution allows Bet Extra to update their window screens quickly and efficiently with the latest odds and promotions.

Finally, to compliment the new visuals, 6 x Cloud premium in-ceiling speakers were perfectly located throughout the shop, designed for high quality speech and music reproduction, they are used to provide live horse racing commentary during featured races and events.