Out of home (OOH) outdoor advertising can be characterised as any type of advertising viewed by an audience outside of their home environment.
At Christmas time, brands are frequently drawn to advertising through channels such as television, digital and radio, and although these are important components within an overall marketing campaign, Digital Out of Home (DOOH) or outdoor advertising boards can be a very effective tool to drive visibility and footfall directly off the high street and on to your products and services.
Out of home outdoor advertising boards have proven to be an effective platform to reach a wider audience at a time of year when people are typically more receptive to marketing, and in greater numbers. According to JCDecaux, the world’s largest Out-of-Home advertising company, “Footfall on our high streets and shopping malls is 25% higher in December, compared with the rest of the year.” Consequently, by placing ads in prime outdoor advertising locations you can target an increased amount of people who are already close to or at the point of purchase.
TVC Outdoor, in partnership with Bolton Arena, are excited offer an incredible outdoor advertising opportunity to promote your brand and services throughout December and beyond.
Situated in a prime location at the UK’s largest retail and leisure park, the unmissable, dual sided outdoor LED screen / outdoor advertising boards, measuring a sizeable 2.56m x 4.8m are positioned at the main gateway to Middlebrook Retail Park, and opposite the home of Bolton Wanderers Football Club.
With an average of 910,000 visitors per month and 12.5 million shoppers annually, (Figures provided by CACI) the screen offers a perfect outdoor advertising platform, during a period of increased festive footfall, for creating vibrant, engaging, and colourful messages, relayed to an audience that cannot fail to notice them.
With flexible advertising periods available and prices from as little as £21.37 per day, contact our expert team today to discuss your requirements and ensure your business stands out from the crowd this Christmas!