William Hill, founded in the UK in 1934, is an iconic sports betting and gaming board. Their retail heritage, with over 1,300 high street shops, is a key differentiator for them in the marketplace. They have a major presence online also, following their digital expansion in 1998, which has seen their online presence grow exponentially and through their industry leading app.
As a brand, they are committed to enabling their customers to play in a positive and responsible way, with a range of tools and systems that helps them stay in control.
We were given the exciting task of transforming several of William Hill’s stores with impressive LED window displays. This involved TVC designing and installing multiple state-of-the-art LED screens that not only attract attention but also elevate the overall aesthetic appeal of the stores.
Our goal was to create vibrant, dynamic displays that enhance and maximise the advertising potential of their UK high street window displays. These eye-catching screens are designed to attract passing foot traffic, promote William Hill’s marketing content, increase brand awareness as well as promoting safer gambling.
The project reinforces William Hill’s commitment to innovation and TVC’s dedication to delivering high-quality, cutting-edge solutions that meet the unique needs of their valued customers.
Here at TVC Technology Solutions, we specialise in creating custom-sized LED wall displays tailored to meet our customers' unique requirements. Our expertise has enabled us to provide and install a total of 14 bespoke LED video wall screens, with sizes ranging from 1x1.5 to 3x3 meters. We meticulously evaluated the available spaces within each store window, ensuring that every advertising area was optimized to its fullest potential.
Designed for continuous 24/7 operations, each LED panel is specifically manufactured to run constantly, ensuring that William Hill’s promotional content is always visible in all store windows. Further to this, with a pixel pitch of 2.9mm, the specified LED video wall screens are perfect for the passing public’s optimal viewing distance. And, with a NIT rating of 3000, this allows for content to be viewed in direct sunlight, providing maximum impact and visibility.
This continuous display capability not only keeps the promotional content prominently in view but also proves to be more cost-effective in the long run. The absence of bezels in the design of LED panels allows William Hill to produce a more cohesive and visually appealing image that effectively captures the attention of onlookers.
These multi-panel modular displays are engineered to be visible from a distance, ensuring that William Hill’s promotional and advisory messages can be seen clearly by all passers-by. This visibility is crucial in high-traffic areas where attracting the attention of potential customers is essential. From an installation and maintenance perspective, LED video wall panels offer significant advantages. They are extremely easy to fit and replace, making it simple to address any issues that may arise. If a single panel becomes faulty, it can be quickly and efficiently replaced without affecting the overall functionality of the display. This ease of maintenance is of paramount importance for advertising purposes, as it ensures that William Hill’s screens remain operational and effective without extended downtime.
Furthermore, LED panels are designed to deliver vibrant colours and sharp images, enhancing the overall impact of the promotional content. This high-quality display technology not only attracts attention but also helps to create a memorable visual experience for viewers. By partnering with TVC Technology Solutions, William Hill has been able to leverage cutting-edge LED display technology to enhance its advertising efforts and ensure a consistent and engaging presence in their retail locations.
LED video walls are generally more energy-efficient compared to older display technologies like LCD or plasma, which will contribute to lower operating costs for William Hill. An accompanying factor to the energy-efficient benefits of these LED video walls are the ambient light sensors that adjust based on the surrounding light conditions. This means that optimal performance, in both energy efficiency and content clarity, can be achieved seamlessly.
Specifically looking at William Hill’s Euston store, we provided and installed an eye-catching circular external LED sign to amplify the brand awareness in and around the vicinity of the store.
TVC’s installation of LED window displays have provided an effective way for William Hill to capture attention and communicate dynamic content. By considering factors such as brightness, pixel pitch, durability, and ease of maintenance, each LED display meets the specific needs of each location and enhances the storefront's visual appeal.
