Waterside Holiday Group is a UK-based operator of premium holiday parks, known for delivering high-quality coastal destinations that combine accommodation, leisure and entertainment in one cohesive guest experience.
With a strong focus on continuous investment and modernisation, the group creates vibrant, family-friendly environments that appeals to a broad demographic, from short-break visitors to longer holiday stays.
Their venues are designed to offer more than just accommodation, with a clear emphasis on social spaces, food and beverage, and engaging entertainment that enhances the overall guest journey.
Waterside Holiday Group approached TVC with a clear ambition to rejuvenate the Arena Sports Bar at their Bowleaze Cove estate, transforming it into a modern, high-energy social space that could better support live sport, entertainment and evolving guest expectations. Building on a successful ongoing relationship, including previous projects that can be found HERE, the brief centred on delivering a cohesive and future-ready AV solution that aligned with the group’s wider investment strategy.
The objective was to create an immersive and flexible AV environment capable of supporting a broad range of trading styles, from relaxed daytime dining through to high-energy evening trade and major live sporting events. The system needed to deliver impactful, high-quality visuals across all areas of the venue, alongside clear and consistent audio that could adapt seamlessly to changing conditions throughout the day.
A key requirement was the ability to manage multiple zones independently, allowing different areas to operate with tailored audio levels and content depending on occupancy and use. At the same time, simplicity of control was essential, ensuring employees could operate the system confidently and efficiently without the need for technical expertise. The overall solution also needed to be robust, scalable and future-proof, providing Waterside Holiday Group with a platform that could evolve alongside the venue’s entertainment offering and continued development.
LG Display Systems
To create a strong and consistent visual experience throughout the venue, TVC installed a comprehensive network of LG displays across all key areas of the Sports Bar.
A carefully considered mix of screen sizes, ranging from 32 to the centrepiece 86-inch display, was selected to suit varying viewing distances and sightlines, ensuring that live sport and entertainment content can be clearly seen from every position within the space.
Larger format displays were strategically positioned to act as focal points within high-impact areas, drawing attention and enhancing the viewing experience during major events. Across the main bar and surrounding zones, multiple screens were installed to maintain uninterrupted visibility, while smaller displays integrated into booth seating areas provide a more personalised viewing experience for smaller groups.
Audac Loudspeakers
Audio was a central component of the overall system design, with a full Audac loudspeaker solution implemented to deliver clear, balanced and immersive sound throughout the venue. The system was carefully specified to suit the acoustic characteristics and functional requirements of each area, ensuring consistent coverage while maintaining comfort for guests.
Higher output loudspeakers and subwoofer reinforcement were incorporated within the stage area to provide additional depth and energy during live entertainment and peak trading periods. This allows the venue to transition seamlessly into a more dynamic environment when required. Across the main bar, dining and seating areas, distributed loudspeakers provide even and controlled sound coverage, maintaining clarity at lower volumes during daytime trading while retaining presence and impact during busier periods.
The result is a versatile and responsive audio environment that enhances both background ambience and high-energy entertainment, contributing significantly to the overall customer experience and atmosphere within the Sports Bar.
Optimal Audio Zone Control
To give the venue full control over its multi-zone audio environment, an Optimal Audio control system was implemented as the backbone of sound management. Designed specifically for hospitality settings, this system enables employees, who require zero technical knowledge given the simplicity of the system, to manage audio levels and sources independently across different areas of the venue, ensuring each space always maintains the appropriate atmosphere.
This level of control allows the Sports Bar to operate dynamically throughout the day. Background music can be kept at a relaxed level in dining and lounge areas during quieter periods, while the main bar and stage zones can be elevated to create a more energetic environment during live sport and evening trade. The ability to adjust zones individually also ensures that no area is overwhelmed, maintaining a comfortable and balanced sound experience for guests.
WyreStorm AV Distribution Systems
At the core of the installation is a WyreStorm AV-over-IP distribution system, providing a flexible and scalable platform for managing video content across the entire venue. This advanced system enables multiple video sources to be routed seamlessly to any display, giving staff complete control over what content is shown in each area at any given time.
Content can be synchronised across all screens, via Wyrestorm’s expert NetworkHD app, to create a unified and immersive viewing experience during major sporting events or distributed independently across different zones to cater to varying customer preferences. This level of flexibility ensures that the venue can adapt quickly to different trading scenarios, whether accommodating casual daytime guests or hosting high-demand live events.
Digital Signage
To complement the live content and further enhance the customer experience, a digital signage solution was incorporated as part of the overall system design. Powered by MySign Digital Signage Solutions, this platform provides the venue with a powerful tool for delivering dynamic, branded content across dedicated displays.
This enables the team to promote food and drink offers, highlight upcoming events and communicate key messages in real time, helping to drive customer engagement and increase dwell time within the venue. The flexibility of the system allows content to be updated quickly and easily, ensuring that messaging remains relevant and aligned with trading activity throughout the day.
By integrating digital signage into the wider AV ecosystem, the Sports Bar benefits from a cohesive and professional visual identity, while also unlocking additional commercial opportunities through targeted promotions and on-screen advertising.
