Healthcare communications specialist Luto has invested in creating a flagship digital signage showcase at Orford Jubilee Pharmacy, demonstrating how professionally designed healthcare communications and intelligent content management can enhance the patient experience within a live pharmacy environment.
Working in partnership with TVC Technology Solutions, Luto selected Orford Jubilee Pharmacy as the ideal location to bring its vision to life. Rather than creating a showroom demonstration, the project showcases Luto’s specialist content management and healthcare design services in a busy, operational pharmacy, allowing visitors to experience the platform in a genuine healthcare setting.
Luto wanted to create more than a digital signage installation. The objective was to develop a real-world environment that demonstrates how carefully planned healthcare communications, supported by professional digital signage, can improve patient engagement and increase awareness of the wide range of services available within today's community pharmacies.
The brief focused on delivering strategically positioned, professionally mounted displays throughout both the retail and waiting areas, providing the ideal platform for communicating services such as Pharmacy First, blood pressure checks, vaccinations and minor illness advice. The solution also needed to integrate seamlessly within the existing pharmacy layout, using reliable commercial-grade hardware and secure mounting suitable for a busy public-facing healthcare environment.
Due to the layout of Orford Jubilee Pharmacy's external shutter system, the project also required a solution that would maintain clear, visible messaging beyond normal opening hours. Working in partnership with Luto, TVC Technology Solutions designed and installed a commercial digital signage solution that enables impactful healthcare content to remain visible 24/7, creating a permanent showcase that demonstrates how specialist content, intelligent content management and professionally integrated display technology can work together in a real pharmacy setting.
Working in Partnership
Working closely with Luto, our team designed and installed a comprehensive digital signage solution that supports its content strategy while complementing the pharmacy environment.
Together, the partnership has created a real-world showcase that demonstrates how digital signage can become an integral part of the modern pharmacy environment, helping healthcare providers engage patients more effectively while creating a flexible platform for future communications.
Digital Advertising Screens
We supplied and installed a modern digital advertising screens solution at Orford Jubilee Pharmacy, designed to improve patient communication and maximise visibility both inside and outside the pharmacy. This included the installation of multiple 55-inch digital displays, supported by Android cloud network players and a CMS upgrade.
A key challenge within the project was finding a solution that allowed the external screens to fit precisely between the shopfront shutter and window space without compromising visibility or operation. The final installation delivered a clean, professional finish while ensuring the displays remained highly visible to passing foot traffic throughout the day and evening.
Positioned in a busy, high-traffic location near a leisure centre and gym, the high-brightness digital screens provide continuous advertising visibility to people arriving and leaving the surrounding businesses at all hours. This allows the pharmacy to continue promoting services even outside normal opening times, creating a modern, digital storefront presence that stands out within the local area.
The signage platform enables the pharmacy to display dynamic NHS and service-led messaging including Pharmacy First campaigns, vaccinations, blood pressure checks, contraception services, sore throat and earache treatments, and seasonal health promotions.
By replacing traditional printed posters with flexible digital content, the pharmacy can keep messaging fresh, relevant, and responsive to changing campaigns and service priorities.
Ultra Wide Stretch Monitor
A 76-inch ultra-wide stretched bar monitor was included to create a high-impact digital focal point above the retail area.
Its panoramic format is well suited to concise service messages and animated healthcare prompts, giving the pharmacy a prominent communication channel without taking up valuable floor or counter space.
Further to that, given its placement above the counter tops at Orford Jubilee Pharmacy, it allows for the chemist to display their relevant advertising materials, such as services like appointments.
B-Tech Mounting Solutions
The installation used a comprehensive B-Tech mounting system to ensure the screens were securely and neatly positioned throughout the pharmacy.
The all-encompassing solution included VESA mounting hardware, System 2 poles, floor fixing kits, truss clamps, collars, horizontal mounting rail, collar mounting brackets, pole joiners, end caps and connection plates.
This mounting package allowed the displays to be integrated around the pharmacy shelving, entrance, waiting seats and consultation room area while keeping the finish tidy and professional.
The result is a practical installation that feels part of the pharmacy environment rather than an afterthought.
The Result
Through its investment in the project, Luto has created a live healthcare communications showcase at Orford Jubilee Pharmacy, demonstrating how professionally designed content, intelligent content management and strategically positioned digital displays can enhance patient engagement in a real pharmacy environment.
The completed installation gives Orford Jubilee Pharmacy a modern, service-led environment with digital displays positioned throughout the pharmacy and frontage, making key healthcare messages easier to see while helping patients understand the wide range of NHS and private pharmacy services available. The combination of digital advertising displays, high-brightness double-sided window screens and a wide stretched monitor creates a consistent digital presence across the site, bringing Luto's specialist healthcare communications and design expertise to life.
Professionally integrated by TVC Technology Solutions using B-Tech mounting solutions, the installation is clean, secure and perfectly suited to a busy healthcare setting. Together, the technology and content platform support day-to-day patient communication while providing a real-world demonstration of the benefits of modern digital healthcare communications.
