F1 Arcade | Case Study

Hospitality Technology Solutions

F1 Arcade is a thrilling new racing experience designed to make EVERYONE feel like a champion. A world first premium F1 experiential venue, it perfectly recreates the excitement and emotion of the sport from the circuit to the city. With full motion racing simulators and incredible food and cocktail menus, F1 Arcade caters for both F1 fans and newcomers to the sport.

The Brief

F1 Arcade’s aim was to provide a high-end, social racing simulation experience in London. The first of its kind concept was to offer a fully immersive racing experience throughout, utilising the latest in cutting-edge technology to deliver the F1 experience across the venue.

To support to the 60-strong line up of motion F1 simulators, we were tasked with enhancing the social and competitive element of F1 Arcade with multiple large screen TVs, a multi-zone audio system and an attention-grabbing LED video wall display.

With the venue planning to accommodate several types of events and offer best-in-class food and beverage services, these screens will not only be used to highlight race footage and telemetry but to display upcoming events and the latest promotions via an intuitive digital signage system.

The Delivery

At F1 Arcade we supplied several large screen TVs, fuelled with an intuitive digital signage system, they are used to display the latest promotions, race footage and telemetry.

A series of Philips Q Line Displays we used across the main bar area, leisure zone and entrance. Ranging in size from 43 to 75 inch, these high impact screens deliver premium quality and engaging content that can be tailored by the venue to highlight upcoming events and promotional offers in real time.

Within the private dining area an eye-catching LG 86” UHD large screen TV was installed. With ultimate 4K Ultra HD picture vibrancy, the display delivers an all-new level of immersion to private dining guests, perfect for showcasing F1 Arcade content and live sport when required.

A further 7x LG 24” screens were used to create an interactive bar-height seating area, displaying telemetry race data and F1 footage, they resemble a setup that can normally seen in F1 pit gantries during race weekends.

Above the main staircase and central within F1 Arcade, an attention-grabbing 3m wide high-definition LED video wall screen displays authentic and exhilarating F1 race footage and upcoming events. Comprising of 25x LED Panels with a 2.54mm pixel pitch, the imposing LED screen provides picture perfect bezel free viewing and greater visual impact. Because LED screens are modular, they offer much greater flexibility and enable easy maintenance.

To compliment the exciting visual impact on display at F1 Arcade we specified and installed a nine-zone audio system. Used to deliver background music throughout, it provides the flexibility to change zones individually to whatever effect or tone the DJs want to have on each area.

To achieve the perfect acoustics within each zone, an abundance of 4” to 10” Audac loudspeakers were strategically located to provide complete audio coverage with exceptionally rich and vibrant sound. Additional 12” high performance subwoofers, were used in zones where stronger audio was needed. Perfect for the main F1 Arcade lobby and DJ / Bar Area, they are engineered to be as compact as possible while giving the maximum performance in terms of sound quality and pressure.