Amber Taverns is one of the UK’s leading independent pub operators, managing a portfolio of more than 175 venues across the North West, North East, Scotland, and Wales.
Renowned for creating lively, community-focused social spaces, the group continually invests in modern refurbishments, high-quality audio-visual installations, and extensive live sports coverage, including Sky Sports and TNT Sports.
Donkey Social required a robust AV solution capable of distributing multiple entertainment sources across the venue while remaining simple for employees to operate.
The project also needed to support live sports, digital advertising, zoned audio and outdoor entertainment while creating a consistent customer experience throughout the venue.
With multiple entertainment zones operating independently, the AV system had to enable seamless content switching between Sky Q, Atmosphere TV and digital signage sources without disruption to the customer experience.
Samsung Hospitality Screens
TVC installed a comprehensive range of Samsung 4K hospitality displays throughout Donkey Social, including 11 screens, ranging from 55” to 75”, positioned across the venue’s main customer areas, bar spaces and social zones. The large-format displays were carefully positioned to maximise visibility from every seating area, helping create an immersive viewing experience for live sport, music and entertainment throughout the venue.
The Samsung hospitality screens play a key role in the overall atmosphere at Donkey Social, allowing the venue to deliver high-impact visuals across multiple entertainment zones simultaneously.
Samsung’s commercial-grade display technology was selected for its reliability, vibrant 4K picture quality and suitability for demanding hospitality environments, ensuring Donkey Social benefits from a premium visual experience throughout the day and evening.
WyreStorm AV Distribution
At the heart of the Donkey Social installation is a WyreStorm NXT AV-over-IP distribution system designed to provide complete flexibility across the venue. The system allows multiple entertainment sources, including Sky Q, Atmosphere TV and digital signage content, to be distributed seamlessly across screens throughout the pub.
TVC designed the infrastructure to allow independent control of each entertainment zone, giving employees the ability to quickly manage content depending on the atmosphere required in different areas of Donkey Social. Whether displaying live sport across every screen or running separate content in different zones, the system provides a smooth and intuitive user experience.
By implementing AV-over-IP technology, TVC also provided Donkey Social with a scalable and future-ready infrastructure capable of supporting additional displays, new entertainment sources and future venue expansion.
Peerless Flat Wall Brackets
To support the extensive display installation throughout Donkey Social, TVC utilised Peerless professional wall mounting solutions across the venue. The brackets were carefully selected to accommodate the different screen sizes installed throughout the site while maintaining a clean, secure and consistent finish.
The use of commercial-grade mounting hardware ensured every display was professionally installed with optimal positioning for customer viewing. Careful cable management and precise installation techniques also helped maintain the modern interior aesthetic of Donkey Social while ensuring long-term reliability in a busy hospitality environment.
The finished installation delivers a professional appearance throughout the venue while maximising visibility and customer engagement across every entertainment zone.
Startle Advertising Screens
To support promotions and customer engagement, TVC integrated a dedicated Startle digital signage solution throughout Donkey Social. The installation included professional signage displays and high-brightness window screens designed to showcase venue promotions, live sport schedules, branded content and upcoming events.
Positioned throughout key customer areas and visible from outside the venue, the Startle digital signage solution help Donkey Social create strong visual impact both internally and externally. The high-brightness technology ensures content remains clearly visible throughout the day, helping attract passing footfall while reinforcing the venue’s vibrant and modern atmosphere.
By integrating Startle into the wider AV infrastructure, TVC created a flexible content platform that allows Donkey Social to update promotional messaging quickly and efficiently while maintaining a consistent visual identity across the venue.
Outdoor Area Renovation
As part of the wider refurbishment project, TVC transformed the outdoor entertainment area at Donkey Social with a fully integrated external AV solution. The AV Installation included outdoor TV displays, commercial-grade audio systems and weather-protected AV equipment designed specifically for year-round outdoor operation.
The upgraded external space allows customers to enjoy live sport, music and entertainment in a vibrant outdoor social environment while maintaining the same high-quality viewing and audio experience found inside the venue. High-brightness outdoor display technology was also incorporated to ensure excellent screen visibility during daylight hours and varying weather conditions.
Combined with enhanced audio coverage and new entertainment capabilities, the renovated outdoor area has become a key part of the Donkey Social customer experience, providing additional flexibility for major sporting events, seasonal trade and social gatherings throughout the year.
The Result
The completed Donkey Social installation delivers a modern and immersive entertainment experience across every area of the venue.
By combining premium display technology, flexible AV distribution, digital signage and outdoor entertainment systems, TVC Technology Solutions created a future-ready hospitality environment designed to enhance both customer engagement and operational flexibility.
