The unmissable, dual sided outdoor LED screen (2.65m x 4.8m) allows advertisers to create vibrant engaging and colourful messages, relayed to an audience that cannot fail to notice them.
Advertising on a DOOH outdoor LED screen compared to standard billboards or other traditional media delivers a significantly improved ROI with digital signage having a recall rate of 83%!*
Adverts are to be displayed for a duration of 10 seconds at a time, with 10 adverts per hour, meaning 160 adverts per day and up to 2240 adverts per week! (based on dual side advertising and 16hrs per day screen operation)
Middlebrook Retail Park welcomes 12.5 million shoppers a year, has 5,500 staff members on site and is surrounding by a 400-home residential development.
Bolton Arena has over 2,500 footballers playing per week, 110,000 gym member visits per year and 850 gymnastics club members, all contributing to over 1.2 million visitors per year.
With flexible advertising periods available contact our expert team today to discuss your requirements and ensure your business stands out from the crowd!
TVC provided a robust, dual-sided outdoor LED screen solution, specifically engineered for long-term external use in a demanding, high-traffic environment. Featuring an IP65 rating, the screen is fully protected against dust ingress and resistant to heavy rain and adverse weather conditions, ensuring consistent, reliable performance throughout the year regardless of the elements.
The display is securely housed within a bespoke, custom-manufactured support frame, designed to provide both structural integrity and long-term durability. To maintain exceptional image quality at all times, the LED screen incorporates automatic brightness adjustment technology, intelligently responding to ambient light levels. This ensures optimal visibility and clarity in all conditions, from low-light environments through to bright, direct sunlight, without unnecessary power consumption.
Measuring an impressive 2.65m x 4.8m, the screen delivers a large, high-impact canvas for digital advertising and promotional content. A 6.6mm pixel pitch was carefully selected to align with the required viewing distances, striking the ideal balance between image resolution and visibility for both passing vehicles and pedestrians. Operating for up to 16 hours per day during peak periods, the screen is designed to maximise audience reach while maintaining energy efficiency and system longevity.
Housed within the dedicated control room integrated into the LED screen framework is a suite of advanced failsafe and monitoring equipment. This system continuously monitors screen health, power supply status, and individual panel performance, enabling early detection of any potential issues. This proactive approach helps ensure uninterrupted operation, minimises downtime, and maintains optimal performance at all times.
Advertising content is delivered to the screen via a MySign signage player, providing a reliable and flexible digital signage solution. The player connects securely to the cloud, allowing content to be managed, updated, and controlled remotely from anywhere in the world. A powerful content management system (CMS) enables seamless scheduling, rapid content updates, and efficient ordering and rotation of advertisements, giving operators complete control over messaging in real time. This ensures maximum flexibility for advertisers and partners, while allowing the platform to quickly adapt to campaigns, events, or time-sensitive promotions.
Source: MySMN Digital Marketing Services
