Hollywood Bowl, a brand within the Original Bowling Company, stands as the UK’s largest ten-pin bowling operator with more than 60 venues nationwide.
Driven by a passion for bringing families and friends together through affordable, feel-good competition, their centres are designed to create a sense of excitement the moment guests arrive. The Reading venue opened its doors in mid-2025, following a £4.5 million investment.
Through our longstanding working relationship, completing projects in Bolton, Merry Hill and Speke. Hollywood Bowl Reading at The Oracle was developed as a purpose-built site, designed with a complete audio-visual fit-out to create a modern and engaging leisure destination.
The project needed to deliver high-quality visuals across its bowling lanes, bar, and reception areas, alongside flexible digital signage that could be used for live sports, promotions, and interactive content.
Just as important was a robust audio system capable of zoned control, providing powerful and adaptable sound tailored to different areas of the venue.
Hollywood Bowl Reading wanted a solution that not only enhanced the atmosphere for customers but also gave employees simple and effective control of both sound and visuals throughout the site.
Philips Video Wall Solutions
From the moment guests arrive, the visual experience is front and centre, with Philips video wall screens installed throughout the sports bar, reception, and pool areas. These striking displays create dynamic sports and welcome walls that instantly capture attention, delivering vivid live event coverage alongside Hollywood Bowl’s own marketing content.
The bar serves as a central hub for guests, featuring three impressive 98-inch video walls that bring live sport vividly to life. Meanwhile, in reception, striking visual displays set the tone for a premium entertainment experience from the moment visitors step inside.
The installation of these video walls has elevated Hollywood Bowl Reading’s atmosphere, ensuring it feels modern, dynamic, and immersive.
Thanks to the 24/7 hospitality-grade design, Hollywood Bowl Reading’s displays deliver reliable, round-the-clock performance. Guests can enjoy live sporting events and promotional content at any time of day, while employees have the assurance that the technology will operate seamlessly throughout opening hours.
LG Commercial Displays
Across the top and bottom lane areas, we supplied and installed 25 LG 43-inch hospitality displays, providing reliable, crystal-clear visuals for every game. These screens present live scores and real-time animated highlights of players’ performances.
These commercial-grade screens are designed with durability in mind, making them ideal for the high-traffic environment of a bowling centre.
With 4K Ultra HD Pro technology, customers enjoy high-quality visuals from every lane, adding to the excitement and creating a truly immersive bowling experience. At the same time, the LG commercial displays ensure Hollywood Bowl Reading maintains a consistent, professional standard across all its lanes.
Freestanding Digital Posters
Two freestanding digital posters were introduced to showcase Hollywood Bowl Reading’s daily leaderboards. These provide real-time updates, allowing customers to track scores and rankings instantly the day’s best bowlers.
The leaderboards have quickly become a focal point within the venue, encouraging friendly competition while adding a sense of theatre to the game.
For Hollywood Bowl Reading, this feature not only enhances customer engagement but also differentiates the site by offering a unique interactive experience.
Wyrestorm Network HD Distribution
Managing content across so many screens required a powerful and flexible system, and TVC delivered this with a Wyrestorm Network HD distribution platform.
Using encoders, decoders, and centralised control via the Touch app on a provided iPad, employees can seamlessly route multiple feeds—ranging from Sky Sports to digital signage—to any display across the site, with simple drag-and-drop functionality.
This level of flexibility means Hollywood Bowl Reading can broadcast live sport alongside promotional content without compromise and select which area receives specific content at certain times.
It also reduces cabling and simplifies the infrastructure, giving the venue both efficiency and scalability for the future. The system has made content delivery across the venue smooth and adaptable, ensuring customers always enjoy the right content in the right place.
Audac Loudspeakers
Sound was a critical part of the upgrade, and we supplied and installed a comprehensive range of over 40 Audac loudspeakers throughout the entire Hollywood Bowl Reading venue.
From Vexo models in the lane areas and bar to Alti pendant speakers in open spaces, every speaker was chosen to match the acoustics of its environment.
The result is clear, powerful, and immersive audio that enhances both the energy of the bowling lanes and the relaxed atmosphere of the bar and seating areas.
Customers now enjoy a soundscape that heightens their experience, whether they are bowling, relaxing, or watching sport.
Particular care was taken when choosing loudspeakers for the outdoor Terrace section, where we situated five Audac Alti6 speakers, due to their IP65 rating that ensures protection against dust and water.
Optimal Audio Zone Control System
The entire audio system is managed through an Optimal Audio Zone8 controller, paired with ZonePad wall controls and iPad integration. This allows employees to easily adjust volume levels and audio sources across different zones, from the lanes to the bar and reception.
The ability to create distinct audio environments gives Hollywood Bowl Reading total flexibility—for example, keeping music upbeat in the bowling areas while maintaining a calmer, more social feel in the bar.
Employees can make instant adjustments to suit the mood, event, or time of day, giving them a powerful yet user-friendly tool to manage the venue’s sound.
The control system has significantly improved the day-to-day running of the venue, allowing for a smooth and responsive customer experience.
